Q: How should I dress on an inspection?

A: Dress professionally but not over the top. If you have your oil changed at one of those 10-minute lube franchises you will notice how professionally dressed mechanics are. You should dress at least that well. Avoid sneakers, t-shirts, shorts, sweat pants, and plaid. A solid white shirt is best. Polo shirts and blue jeans are probably alright but on the casual side. Ties are probably too formal. And of course... no smoking.

Q: Does the marketing technique "branding" work for home inspectors?

A: No. Branding works great for athletic shoe companies but not for individual home inspectors.  The home inspection business is a people business. Put your logo on the back of your brochure and put your smiling face and company/franchise name on the front. Never let any association or advertising company charge you to brand their name/logo.

Read the Forbes Magazine article 'Branding Is Dead. Billions are Spent on Useless Strategy' at: http://www.forbes.com/asap/2002/0325/068_print.html